STARTING A BUSINESS QUICKSTART GUIDE MEDIA KIT
About The Book
In the highly competitive world of business, what makes or breaks a new entrepreneur? Sourced from over twenty years of firsthand experience working with entrepreneurs, new ventures, and high-growth startups, author Ken Colwell, PhD, MBA has the answers. He concisely presents the core fundamentals that all new entrepreneurs need to know to get started, find success, and live the life of their dreams.
Business and entrepreneurship students, small business owners, managers, and soon-to-be entrepreneurs will all find a wealth of value within the pages of the Starting A Business QuickStart Guide. From the very first steps conceptualizing your venture to winning your first customers, delivering value, and turning a profit, this book acts as an invaluable blueprint for your path to entrepreneurial success. Colwell’s clear voice, extensive experience, and easy-to-understand presentation come together to make this book a must-have resource in the library of every budding entrepreneur!
Press Release Excerpt
Albany, NY—ClydeBank Media is excited to announce the release of their newest business and entrepreneurship title, Starting A Business QuickStart Guide [ISBN 978-1-945951-82-1, $24.99] from author Ken Colwell, PhD, MBA. Mr. Colwell has over 20 years of experience teaching business strategy and entrepreneurship, working directly with entrepreneurs and new ventures, and working on his own successful ventures. Starting A Business QuickStart Guide starts from the very beginning of a venture—an opportunity—and walks readers through each of the aspects of getting their startup off the ground. With actionable examples and practical advice, after reading this book, new entrepreneurs will be armed with the tools they need to follow their passion.
7.5 in x 9.25 in
Paperback, Hardcover, eBook, Audiobook
Paperback: USD $24.99 | CAD $32.99
Hardcover: USD $34.99 | CAD $45.99
eBook: USD $9.99 | CAD $12.99
February 25, 2019
Business and Economics / Entrepreneurship
BUS025000, BUS060000, BUS020000
ClydeBank Media LLC
AVAILABLE FROM (WHOLESALERS)
Baker & Taylor
Direct from Publisher
AVAILABLE FROM (RETAILERS)
Barnes & Noble
Direct from Publisher
Inside The Book
About The Author
Ken Colwell, PhD, MBA, is a seasoned strategic and operational leader with extensive experience working within entrepreneurial ecosystems and interacting with stakeholders at all levels in order to accomplish objectives. He is the Founder of Innovative Growth Advisors and has consulted for hundreds of start-ups. Dr. Colwell is currently dean of the School of Business at Central Connecticut State University.
Extensive in-depth and hands-on entrepreneurial experience as both new venture founder and new venture consultant.
Has taught Strategic Management, Entrepreneurship, New Venture Planning, and Entrepreneurial Consulting at the undergraduate, graduate, and executive levels.
His research has appeared in such journals as Organization Science, British Journal of Management, International Journal of Entrepreneurship and Innovation, International Journal of Entrepreneurial Venturing, and Futures.
Draws on his extensive experience and broad exposure to the entrepreneurial ecosystem to develop a unique and holistic approach to starting a business.
You have said that “starting a business is the ultimate creative act.” Why do you say that?
How much has the world of entrepreneurship changed during your career? Are the barriers to starting your own business higher or lower?
With all of the startups and new businesses you have seen, what is the one thing that sets the successful ones apart from those that don’t make the cut?
We hear a lot about “the entrepreneurial mindset.” Do you believe that such a thing exists?
Is an entrepreneurial path for everyone? Can anyone start their own successful business?
What is the right age to start a business?
What would you say to people who say that entrepreneurship is a risky career path?
What is the one largest misconception or fallacy you have seen surrounding entrepreneurship?
BOOK SPECIFIC QUESTIONS
Why did you decide to write the Starting a Business QuickStart Guide?
Who is the Starting a Business QuickStart Guide for?
There are plenty of books for startups and entrepreneurs–what makes this guide different?
If someone picks up this book 5 years or 10 years from now, will the insight in its pages still be relevant?
The book includes a section that is a step-by-step guide to writing a business plan. Do you think all entrepreneurs need a business plan?
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