STARTING A BUSINESS QUICKSTART GUIDE MEDIA KIT

Starting a Business QuickStart Guide by Ken Colwell PhD, MBA and published by ClydeBank Media

About The Book

In the highly competitive world of business, what makes or breaks a new entrepreneur? Sourced from over twenty years of firsthand experience working with entrepreneurs, new ventures, and high-growth startups, author Ken Colwell, PhD, MBA has the answers. He concisely presents the core fundamentals that all new entrepreneurs need to know to get started, find success, and live the life of their dreams.

Business and entrepreneurship students, small business owners, managers, and soon-to-be entrepreneurs will all find a wealth of value within the pages of the Starting A Business QuickStart Guide. From the very first steps conceptualizing your venture to winning your first customers, delivering value, and turning a profit, this book acts as an invaluable blueprint for your path to entrepreneurial success. Colwell’s clear voice, extensive experience, and easy-to-understand presentation come together to make this book a must-have resource in the library of every budding entrepreneur!

Press Release Excerpt

Albany, NY—ClydeBank Media is excited to announce the release of their newest business and entrepreneurship title, Starting A Business QuickStart Guide [ISBN 978-1-945951-82-1, $24.99] from author Ken Colwell, PhD, MBA. Mr. Colwell has over 20 years of experience teaching business strategy and entrepreneurship, working directly with entrepreneurs and new ventures, and working on his own successful ventures. Starting A Business QuickStart Guide starts from the very beginning of a venture—an opportunity—and walks readers through each of the aspects of getting their startup off the ground. With actionable examples and practical advice, after reading this book, new entrepreneurs will be armed with the tools they need to follow their passion.

Product Information

ISBN
Paperback: 978-1-945051-82-1
Hardcover: 978-1-945051-63-0
eBook: 978-1-945051-57-9

PAGE COUNT
288 Pages

TRIM SIZE
7.5 in x 9.25 in

FORMATS
Paperback, Hardcover, eBook, Audiobook

PRICES
Paperback: USD $24.99 | CAD $32.99
Hardcover: USD $34.99 | CAD $45.99
eBook: USD $9.99 | CAD $12.99

PUBLISH DATE
February 25, 2019

SUBJECT
Business and Economics / Entrepreneurship

BISAC
BUS025000, BUS060000, BUS020000

PUBLISHER
ClydeBank Media LLC

AVAILABLE FROM (WHOLESALERS)
Ingram
Baker & Taylor
Bookazine
Follett
OverDrive
Direct from Publisher

AVAILABLE FROM (RETAILERS)
Amazon
Barnes & Noble
iTunes
iBooks
Audible
Google Play
Kobo
Nook
Walmart eBooks
Microsoft Store
Direct from Publisher

Inside The Book

About The Author

Ken Colwell - Author of Starting a Business QuickStart Guide. Published by ClydeBank Media.

Ken Colwell, PhD, MBA, is a seasoned strategic and operational leader with extensive experience working within entrepreneurial ecosystems and interacting with stakeholders at all levels in order to accomplish objectives. He is the Founder of Innovative Growth Advisors and has consulted for hundreds of start-ups. Dr. Colwell is currently dean of the School of Business at Central Connecticut State University.

  • Extensive in-depth and hands-on entrepreneurial experience as both new venture founder and new venture consultant.

  • Has taught Strategic Management, Entrepreneurship, New Venture Planning, and Entrepreneurial Consulting at the undergraduate, graduate, and executive levels.

  • His research has appeared in such journals as Organization Science, British Journal of Management, International Journal of Entrepreneurship and Innovation, International Journal of Entrepreneurial Venturing, and Futures.

  • Draws on his extensive experience and broad exposure to the entrepreneurial ecosystem to develop a unique and holistic approach to starting a business.

Interview Questions

GENERAL QUESTIONS

  1. You have said that “starting a business is the ultimate creative act.” Why do you say that?

  2. How much has the world of entrepreneurship changed during your career? Are the barriers to starting your own business higher or lower?

  3. With all of the startups and new businesses you have seen, what is the one thing that sets the successful ones apart from those that don’t make the cut?

  4. We hear a lot about “the entrepreneurial mindset.” Do you believe that such a thing exists?

  5. Is an entrepreneurial path for everyone? Can anyone start their own successful business?

  6. What is the right age to start a business?

  7. What would you say to people who say that entrepreneurship is a risky career path?

  8. What is the one largest misconception or fallacy you have seen surrounding entrepreneurship?

BOOK SPECIFIC QUESTIONS

  1. Why did you decide to write the Starting a Business QuickStart Guide?

  2. Who is the Starting a Business QuickStart Guide for?

  3. There are plenty of books for startups and entrepreneurswhat makes this guide different?

  4. If someone picks up this book 5 years or 10 years from now, will the insight in its pages still be relevant?

  5. The book includes a section that is a step-by-step guide to writing a business plan. Do you think all entrepreneurs need a business plan?

Advertising & Marketing

ONLINE ADVERTISING
Social Media Advertising (Facebook, Pinterest, Twitter, Instagram, Snapchat, Quora) Goodreads Advertising Shelf Awareness Advertising Amazon Advertising (Amazon Marketing Services: .com, .ca, .co, .uk) BookBub (Featured Deal, Partner email Ads) Groupon Promotion Email Marketing to ClydeBank Media List (2,500+ subscribers) Series of blog posts promoting title (10+ posts)

ADVANCE REVIEW COPY DISTRIBUTION
Review Copies Provided to Prominent Bloggers and Online Influencers LibraryThing Early Reviewer Program Goodreads GiveAway Amazon Giveaway NetGalley Reviews Edelweiss Plus Digital Review Copies ClydeBank Media Advanced Review Copy List

PUBLICATION REVIEWS
Select School Library Journal, Library Journal, Foreword Reviews, IBPA Media Outreach

ADDITIONAL EFFORTS
Press release prior to launch Direct outreach marketing to libraries across US & Canada which will include a press kit, press release, and review copy

Downloadable Assets

For promotional purposes only. Property of ClydeBank Media LLC. Not to be edited or altered without express prior consent.

3D Mockup

Flat Cover

eReader Mockup

Download Full Media Kit

For additional information, send a message to [email protected] or give us a call at (888) 386-2624 ext. 2

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