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About The Book

What does an overwhelming wealth of data and information have in common with one of today’s fastest-growing career paths? Structured Query Language (SQL) is the answer. Pronounced “sequel” by many, SQL is the workhorse programming language that forms the backbone of modern data management and interpretation. In SQL QuickStart Guide, experienced mentor and SQL expert Walter Shields draws on his considerable knowledge to make the topic of relational database management accessible, easy to understand, and actionable. With more data being produced every second than you could interpret in your lifetime, the ability of businesses to warehouse, access, and, most importantly, understand and interpret this data has never been more critical.

This book is ideal for those seeking to increase their job prospects and enhance their careers, for developers looking to expand their programming capabilities, or for anyone who wants to take advantage of our data-driven future—even with no prior coding experience!

Press Release

Albany, NY—ClydeBank Media is proud to announce the release of their newest coding and data management title, SQL QuickStart Guide [978-1-945051-75-3, $24.99] from author and mentor Walter Shields. Mr. Shields has nearly twenty years of experience helping truly massive organizations manage and understand their data so they can better make critical decisions. In the past Shields has worked with such notable partners as the Target Corporation, the NYC Transit Authority, and the NYC Administration for Children’s Services.

Product Information

ISBN

Paperback: 978-1-945051-75-3
Hardcover: 978-1-945051-23-4
eBook: 978-1-945051-83-8

PAGE COUNT
238 Pages

TRIM SIZE
7.5 in x 9.25 in

FORMATS
Paperback, Hardcover, eBook, Audiobook

PRICES
Paperback: USD $24.99 | CAD $32.99
Hardcover: USD $34.99 | CAD $45.99
eBook: USD $9.99 | CAD $12.99

PUBLISH DATE
November 7, 2019

SUBJECT
Programming

BISAC
COM051170, COM021000, COM084010

PUBLISHER
ClydeBank Media LLC

AVAILABLE FROM (WHOLESALERS)
Ingram
Baker & Taylor
Bookazine
Follett
OverDrive
Direct from Publisher

AVAILABLE FROM (RETAILERS)
Amazon
Barnes & Noble
iTunes
iBooks
Audible
Google Play
Kobo
Nook
Walmart eBooks
Microsoft Store
Direct from Publisher

Inside The Book

About The Author

Walter_headshot

Walter Shields, is an SQL mentor, author, and data management entrepreneur with over twenty years of experience in the field. He has worked with data-driven organizations such as the Target Corporation and the NYC Transit Authority and has been a patient, helpful mentor for hundreds of thrilled and successful students. Mr. Shields is the principal of DataDecided, a Tableau provider that helps businesses of all sizes communicate and understand their data in a visual medium.

  • Over 20 years of SQL experience working with organizations such as Target, NYC Transit Authority, and Bank of America.

  • Has taught and mentored hundreds of students on how to utilize SQL both in-person and online.

  • Founder of DataDecided, a Tableau-based data visualization company that helps medium and large businesses leverage their data with actionable data visualizations.

Interview Questions

GENERAL QUESTIONS

  1. SQL is for navigating databases. What does this mean in the real world? What kind of businesses use SQL on a regular basis?

  2. Is SQL easy to learn?

  3. If SQL is easy to learn, why does it seem like there are still so many people who are not familiar with it as a language?

  4. Is SQL necessary for people who want to become developers?

  5. Would you say that the demand for job seekers with SQL experience is increasing or decreasing?

  6. We have seen other languages come and go. Is there a risk of that for people who are learning SQL now for their careers?

  7. Your main project right now focuses on data visualization. What benefit does this bring to your clients?

BOOK SPECIFIC QUESTIONS

  1. Why did you decide to write the SQL QuickStart Guide?

  2. Who is the SQL QuickStart Guide for?

  3. How much coding experience should someone have to get the most out of the book?

  4. If someone picks up the book and reads it cover to cover, what are the next steps?

Advertising & Marketing

ONLINE ADVERTISING
Social Media Advertising (Facebook, Pinterest, Twitter, Instagram, Snapchat, Quora) Goodreads Advertising Shelf Awareness Advertising Amazon Advertising (Amazon Marketing Services: .com, .ca, .co, .uk) BookBub (Featured Deal, Partner email Ads) Groupon Promotion Email Marketing to ClydeBank Media List (2,500+ subscribers) Series of blog posts promoting title (10+ posts)

ADVANCE REVIEW COPY DISTRIBUTION
Review Copies Provided to Prominent Bloggers and Online Influencers LibraryThing Early Reviewer Program Goodreads GiveAway Amazon Giveaway NetGalley Reviews Edelweiss Plus Digital Review Copies ClydeBank Media Advanced Review Copy List

PUBLICATION REVIEWS
Select School Library Journal, Library Journal, Foreword Reviews, IBPA Media Outreach

ADDITIONAL EFFORTS
Press release prior to launch Direct outreach marketing to libraries across US & Canada which will include a press kit, press release, and review copy

Downloadable Assets

For promotional purposes only. Property of ClydeBank Media LLC. Not to be edited or altered without express prior consent.

3D Mockup

Flat Cover

eReader Mockup

Download Full Media Kit

For additional information, send a message to press@clydebankmedia.com or give us a call at (888) 386-2624 ext. 2

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