Starting A Business QuickStart Guide


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Have you ever dreamt of starting your own business and living life on your terms? Do you have an idea for an amazing product or service but you aren’t sure how to build a business around it? or maybe you are a current business owner who struggles to identify your customers and deliver true world-class value?

Sourced from over twenty years of firsthand experience working with entrepreneurs, new ventures, and high-growth startups, author Ken Colwell, PHD, MBA has the answers. In his comprehensive Starting a Business QuickStart Guide, Ken Colwell concisely presents the core fundamentals that all new entrepreneurs need to know to get started, find success, and live the life of their dreams.

Business and entrepreneurship students, small business owners, managers, and soon-to-be entrepreneurs will all find a wealth of value within the pages of the Starting a Business QuickStart Guide. From the very first steps conceptualizing your venture to winning your first customers, delivering value, and turning a profit, this book acts as an invaluable blueprint for your path to entrepreneurial success. Colwell’s clear voice, extensive experience, and easy-to-understand presentation come together to make this book a must-have resource in the library of every budding entrepreneur!


  • The difference between an idea and an opportunity
  • What makes an entrepreneurial opportunity great
  • About pricing, competition, customer identification, marketing, and distribution
  • The components that make for a successful entrepreneurial mindset
  • How to craft your value proposition
  • How to write a comprehensive business plan

Included with your purchase of this book is access to the Digital Asset Vault which contains tons of free helpful resources like cheat sheets, templates, summaries, and tools specifically designed to supplement the material in the book and aid you in the learning process.

Follow the instructions in the book to receive your free digital resources.

eBook Files/Readers

.EPUB (Nook, Kobo, iBooks), .MOBI (Kindle)

Published Date

February 25, 2019

About the Author

KEN COLWELL PHD, MBA is currently dean of the School of Business at Central Connecticut State University. He was previously dean of the School of Business, Public Administration and Information Sciences at Long Island University-Brooklyn. Prior to taking his current decanal post, he was director of entrepreneurship programs at the University of Miami School of Business Administration and a professor of strategy and entrepreneurship at Drexel University.


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Starting a Business QuickStart Guide by Ken Colwell is the best new business and entrepreneurship book for beginners in 2020 and beyond!
Starting A Business QuickStart Guide
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