Google Analytics is an indispensable platform for monitoring and boosting SEO results. Learn how.
Google Analytics is a great tool for monitoring the success of your SEO campaigns - but it does more than track your current efforts. It can also show you just what you must do to make your campaigns more successful.
Here are five ways Google Analytics can help you boost your SEO effectiveness.
1. Identify Your Best Pages
Google Analytics can easily show you which of your blog posts, landing pages, and other content is performing best. You can use the tool to see which pages generate the most traffic or engagement, which have lower bounce rates, and which contribute most to conversions.
With that data in hand, you can set about updating and refreshing your best pages to boost traffic and revenues.
Google Analytics will also show you which pages are not performing well. If it’s a bad topic, you can stop covering it. If it’s a good topic but a poor-performing page, you can replace the page with new content, using your best-performing pages as a guide.
2. Perform A/B Testing
Even the best marketing advice is merely someone’s opinion until you’ve verified it with cold hard numbers. That’s where A/B testing comes in. With Google Analytics, you can create multiple versions of your pages and track the performance of each. A/B testing takes the guesswork out of SEO content.
3. Explore Keywords
Ahrefs and other tools are great for building up clusters of related keywords, but you can get a surprising amount of keyword help from Google Analytics - especially if you add Google Search Console to the mix.
Together, these tools will tell you precisely what search terms led users to your site.
If your site has a search function, you can find a rich mine of keyword data in the Behavior > Site Search > Search Terms report, which is accessible from the menu on the left side of the Google Analytics dashboard.
You can also explore keywords suggested by the Interests report, which you’ll find under Audience.
4. Use Alerts
More people would find Google Analytics valuable if the data were easier to find. You can arrange the metrics you’re most interested in on a custom dashboard, of course, but that’s a passive view that doesn’t do you any good until you log on.
That’s where Google Analytics Custom Alerts come in. You can set the conditions, and when the conditions are met, Google will send a notification to you via email. It’s a great way of making sure you don’t overlook important events or developments.
5. Follow Up with Referring Sites
Google Analytics can help you identify other websites that cover your niche and generate traffic for you. Contacting those websites is a smart move.
You can contribute content that includes a backlink to your site, boosting traffic.
Google’s ranking algorithms also take links to your site into account when deciding where your site will rank on search engine results pages.
Benjamin Sweeney is the Senior Business Writer for ClydeBank Media who specializes in the wide and wonderful world of business and process optimization. He has an appetite for waste reduction and an eye for efficiency. He has authored two titles on the subject of Lean manufacturing, both available from ClydeBank Media.